This was the first ground up system design for a newly acquired division. Unlike most products, this was a more consumer/desk oriented system, so needed to have a unique ID while still fitting in with the Oracle brand. The goal was to interpret the existing design language to a new and more visually interesting form factor.
I presented concepts to the Corporate Brand Marketing EVP to gain approval and independently created a logo treatment that matched the new website design being worked on in Corporate Brand Marketing. Worked closely with mechanical engineering and vendors to develop the new logo badge and get the molded plastic color to match printed and painted materials.
